02 Feb Rethinking the domain development paradigm
I’ve had contact with a number of domainers that have a bucket full of domains that they want to develop, but don’t want to take the time or spend the money on individual domain development techniques. Instead, they just want to jam them into some sort of automated domain development package thinking that because something will exist on the domain, that people are automatically going to show up.
It is reasonable to assume that the low cost of entry is almost exclusively responsible for the low expectations that domainers have and are thus willing to pay for. What we are left with then are asset holders that want to give as little as possible to the people they rely on for their income simply because they want to stretch their investment dollar. They unknowingly (or stubbornly) stretch the budget to the point that each site in the development plan is on unstable ground with the content and SEO.
Regardless what controversial feedback it has been receiving lately, I’m a fan of micro / niche site development, and I’m suggesting a paradigm shift for domainers, by increasing expectations, developing fewer domains but spending more money on them, and finding a way to build growth into the formula. Create something that could be achieved only by adding more time and research to the project.
The internet the world over is becoming more and more compartmentalized as competition for “the general” heats up, not just for the traffic but for the domain names themselves. The only way to compete is to become “the specific”. Specialization is where it is at, and lets not forget that higher revenue comes with long-tail keyword searches for niche and targeted sites. Specialization breeds a natural keyword focus, and the greater the success any demands will be that you place on your visitor — they’ve sold themselves on consuming your content by virtue of their long-tail search keywords matching your results and showing up for more.
All of this requires a degree more time and effort and cost than what the notion of the mini site has become.
Morgan Linton posted a similar observation with regards to domainer expectations on building directory sites.