SEO for domaining is a wide and varied topic, but at the end of the day, domainers are looking for organic traffic, otherwise what’s the point, which means building a site with content. Google has stated on many occasions that “Content is king” and without a bare minimum of unique content on a page, the site is going to suffer. So, if it is so important to a domain’s rankings, why is it missing from a lot of mini site development packages?
What a lot of domainers don’t fully realize is just how much time it takes to create this content, which is why it costs money (all things like SEO skills and research skills being equal) and is why many companies don’t offer it. Domainers who have yet to understand or buy into this concept aren’t willing to pay for it, and automated mini site domain developers can’t make much money on it and the administration of its creation is a small nightmare.
Building unique content is a must, and the process goes something like this;
First, you have to research the domain and the keywords to see what you are dealing with. This enables you to determine the position the site might assume within its niche, and what you are up against for competition for the same keywords and search engine result positioning. Then follow that up with some fairly niche research to see how diverse the domain can be while remaining in the sweet spot, and not become too general that Google doesn’t know what the hell the site is talking about, or too rich that they consider the site spam.
Once the research is completed, you begin to write something, and unless it is a topic you know really well, then you are going to have to research facts and trivia and other elements of the content which will ultimately lead to something interesting to be consumed by site visitors. But, “interesting” isn’t the only virtue of good content, there can’t be any spelling mistakes, grammar mistakes, and other editorial requirements such as paragraph and page lengths, to keep the visitor not only interested, but perhaps to also find value in passing that content to someone they know who also might be interested.
Finally, once all the content is completed, it has to be SEO’d properly so that Google also finds it interesting, which in itself comes with a whole lot of rules and issues to deal with.
Spending an entire day on this sort of endeavor is not uncommon and is an integral element to domain building and can not be avoided. To be able to offer this skill in addition to all the other elements of decent domain development, and to include features like hosting on top all for one low price is extremely difficult. This is where mass domain development stumbles. I have the pleasure of being privy to a mass content creation service in the works and sense that the road ahead will be an uphill climb unless domainers realize that it is the cornerstone of successful development and deserves greater attention.
What about syndication?
Borrowed content can help out, but all other things being equal, battling with another site for a good Google search result placement using that content as the weapon, the tie goes to the content creator. So, the question begs to be asked, why bother borrowing content? The words may be borrowed, but they are still part of the formula used by Google to determine the topic, nature and context of the domain for serving it up as a search result.
Some sites like our DNHeadlines project isn’t interested in unique content, it is for the love of the industry and compelling content aggregation that is the service offering, and this is fine for now.
Although Google does allow for a certain amount of content to be borrowed from other sites without penalty, the site must maintain a particular balance. Failing to do this means that Google (specific niche long tail searches aside) will not reward the site with the borrowed content at all. Don’t forget that Google’s primary concern is to provide the user with the best search results possible relative to the search query, and it is simple math for Google to determine who that is from content’s index date.
It is possible to beat the content creator to the punch for their syndicated content, and for the most part it is luck of the draw, but it can also come down to Page Rank. Page Rank can influence how often Google indexes a site, so it stands to reason that a more frequently indexed site that has favorable SEO for a given keyword search will have a greater chance at being considered for that content before the creator, but this consideration will more than likely wear off until the next instance.
The experience I’ve had with developing eBay API affiliate stores is that often I’ve been able to have content indexed and removed (because the auction closed) and get the credit for the keywords. For me, this is one of the leading factors in prioritizing the eBay API over the Amazon API even though Amazon has the juicy (for some products) call to action.